Trust Comes From
Professionalism!
Professionalism!
Metro Direction Financial Inc. was founded in Oct 2003. It is now becoming one of the top financial companies in the area, and has obtained MGA contracts from Sun Life in 2013, Canada Life in 2014, Manulife in 2017, Equitable Life in 2018, and iA in 2022.
Standing By You
with Patience and Strength!
with Patience and Strength!
Metro Direction Financial Inc. unwavering commitment to supporting our clients through every challenge. We believe in a steady, patient approach, taking the time to understand each unique need. With dependable expertise, we’re here to provide strength and assurance, making us the trusted partner you can rely on.
Together, We Achieve More!
Metro Direction Financial Inc. commitment to leveraging the strengths of each team member. By sharing expertise and ideas, we create innovative solutions and respond to challenges with agility. This collaborative spirit enhances individual growth, fosters trust, and ultimately delivers greater value for our clients—driving us all toward shared success.
We Lead the World
Reliable Licensed Advisors
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MDRT Members
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Partnered Insurance Companies
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Customer Retention
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Incredible Clients
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Introduction
Metro Direction, founded in October 2003 by Sally Lin and David Zhang, began with just five agents driven by a commitment to exceptional financial service. Over the past decade, the company has grown steadily, securing MGA contracts with Sun Life, Canada Life, Manulife, and more. With over 500 agents, including more than 30 MDRT members, Metro Direction has established itself as a one of leading financial firms, poised for continued success.
Our Team
Canadian Individual Tax Specialist
Sally LinPresident
Partner and CEO of Metro Direction Financial Inc.
Joseph LinCEO
CFP, Vice President & Compliance Officer
David ZhangVice President
Business Support
Sharon PengOffice Manager
Contracting and IT Support
Andrew ChenContract and Data Analyst
Business and policy support
Elaine ChenBusiness Administrators
Business and policy support
Christine HuangBusiness Administrators
Our Mission
- To deliver top-tier insurance planning and exceptional after-sales service.
- To balance asset-mix strategies to meet your financial goals, including retirement, trusts, estate planning, and wealth management.
- To leverage advanced tax knowledge to provide optimal taxation strategies for you.
- To ensure our advisors are equipped with the certifications, knowledge, and experience they need.
Our Services
Insurance Product
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Life Insurance
Disability Insurance
Critical & Illness Insurance
Visitor/Travel Insurance
International Student Medical Insurance
Investment
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Segregated Fund
Registered Education Savings Plans (RESP)
Registered Retirement Savings Plan (RRSP)
Spousal Registered Retirement Savings Plan (SRRSP)
Wealth Management
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Trust and Estate Planning
Corporate-owned Life Insurance
Taxation
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Tax Return Filing
Tax Consulting
Areas We Serve
BRITISH COLUMBIA
ALBERTA
SASKATCHEWAN
MANITOBA
ONTARIO
QUEBEC
NEW BRUNSWICK
NOVA SCOTIA​
P.E.I.
News & Events

Metro Direction Financial Inc – 20th Anniversary Celebration and 2023 Chinese New Year Banquet
On the evening of January 16th, 2023, Metro Direction Financial Inc – 20th Anniversary Celebration and 2023 Chinese New Year Banquet was held at Hilton Markham Hotel. The dinner was
